Skip to main content

Yellow Journalism

 The Dark Side of Journalism: Yellow Journalism 




Yellow journalism refers to the presentation or presentation of unfounded thrilling news. In such journalism, the news is served with eye-catching and eye-catching headlines without proper research or investigation.


Frank Luther Mott Yellow highlights five characteristics of journalism: 


1. Make a headline a terrifying headline of large size across a few columns of general events. 


2. Excessive use of imagery and imaginary design.


3. Fake interviews, misleading headlines, fake scientific essays, and the use of misleading essays by so-called experts. 


4. Publication of full color Sunday magazines, with which comics are usually attached. 


5. Dramatic sympathy for the defeated heroes swimming against the current.


The word 'yellow journalism' is terrifying but it has an interesting history behind it. Just as gold has a base, so does journalism have a counterfeit. Beyond these, journalists have repeatedly proved that Mosi has more power than Aussie. Journalism is not just a profession, it has a wealth of passion, ideals and patriotism.


In journalism, the term Yellow Journalism or Yellow Journalism came into being in the late nineteenth century. Today's 'yellow journalism' is the result of an evil competition between two world famous journalists Joseph Pulitzer and William Hearst.


In 1883 the famous journalist Joseph Pulitzer bought a newspaper called New York World. The previous owner of the magazine was Jay Gold. William Hearst, on the other hand, bought The Journal in 1882 from Albert Pulitzer, the brother of Joseph Pulitzer. But Pulitzer did not take the issue of family members' magazine Hearst lightly.


Pulitzer's Cold War with Hearst begins. After buying Pulitzer's New York World, he started publishing sensational news, flashy news, etc. Richard Fento hired a cartoonist named Outcult on his paper. The cartoonist used to draw a cartoon on the front page of New York World every day called 'Yellow Kid' or 'Yellow Boy' and used it to say many things starting from social inconsistency, which was very biased.


At one point, Hearst Pulitzer's New York World cartoonist Richard Fento lured Outcult into his "journal" for a higher salary. Hearst did not stop there, showing greed for a hefty salary and dragging all the good journalists of New York World into his newspaper. Poor Pulitzer's angry fire. He necessarily hired another cartoonist named George Chi Lucas.


Yellow Kids or Yellow Boy cartoons began to appear in both the Journal and the New York World. The conflict between the two magazines started with the cutting of the newspaper. The controversy between the Journal and New York World became increasingly interesting to newspaper readers of the time.


Both magazines began publishing baseless, truthful, half-truthful personal scandalous news to increase their hits. As a result, both the magazines lost their value. It created a depraved mindset of readers who were always expecting flashy, unfounded, sensational, half-truthful news and were content to read it.


Thus, Joseph Pulitzer and William Hearst were both accused of yellow journalism and made history. Although it is said that yellow journalism came to an end after the beginning of the twentieth century, today there is a touch of yellow journalism behind fake news in various media. 


                                                                           - Shantanu Dutta

Comments

Post a Comment

Popular posts from this blog

Media Conglomeration

Media Conglomeration : Media Conglomeration can be described as the process of creating a conglomerate. Conglomerate stands for the process of acquiring the subsidiaries by a big parent company. This conglomeration often results in a new company that is a large multi-industry, multinational company. A conglomerate is a large company composed of a number of smaller companies engaged in generally unrelated businesses. A company is allowed to diversify its revenue structure or stream and can reduce the market risk in case of Conglomeration. Often, conglomeration refers to a time phase when many conglomerates are formed simultaneously. A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. According to the magazine Nation, "Media conglomerates strive for policies that facilitate their control of the markets around the worl
Post a Comment
Read more

Four Theories Of Public Relation

 Four Theories Of Public Relation: Theory can be interpreted as a collection of certain assumptions that will explain how a process is working. Theories are used to build predictions about the effects of those processes. Theories are not some sort of unbending rules but rather they are nearly some guides. The importance of the public relation theories is to give an understanding to public relations practitioners about how and what make Public Relations work. As an example, an engineer needs a theoretical knowledge of Physics for him to be able to build a bridge that will not collapse. What is Public Relations? Public relation is a management function that involves monitoring and evaluating public attitudes and maintaining mental relations and understanding between an organization and its public. Public could include shareholders government consumers implies and the media. Public relation is a strategic communication process that can build a mutually beneficial relationship between in t
Post a Comment
Read more

Spiral silence

 Spiral silence Spiral of silence, in the study of human communication and public opinion, the theory that people’s willingness to express their opinions on controversial public issues is affected by their largely unconscious perception of those opinions as being either popular or unpopular. Specifically, the perception that one’s opinion is unpopular tends to inhibit or discourage one’s expression of it, while the perception that it is popular tends to have the opposite effect. Developed by German survey and communication researcher Elisabeth Noelle-Neumann in the 1960s and ’70s, the spiral of silence theory more broadly attempts to describe collective opinion formation and societal decision making regarding issues that are controversial or morally loaded. Theory: The one view dominated the public scene and others disappeared from the public awareness as it adherents became silent. In other words, the people fear of separation or isolation those around them, they tend to keep their at
Post a Comment
Read more