Skip to main content

Social and Cultural Aspects of Advertisement:

 Social and Cultural Aspects of Advertisement: 

The socio-economic aspect of advertising relates to the good and the bad, with reference to specific cultures at a particular time. It presents a set of ethical principles and values. Socio-economic advertising can shift to the right of the demand curve; The demand curve of an unethical firm can shift to the left.


* Social Advertisement * 


Introduction ___ 


It is the process of influencing human behavior on a large scale by using market policies for social gain instead of commercial gain. The ad operates in the community as part of the firm’s marketing efforts. That is why it follows social norms. The main areas of controversy surrounding society and advertising are that it can arise not only from the information content in the advertisement but also from the emphasis on the wrong place in the presentation.


Manipulation ___


Consumer freedom of choice is limited by the power of advertising because it can manipulate consumers to make decisions against their will or interest. These companies can use advanced and very scientific advertising techniques and thus create an idea on the customers.


“Most promotional messages are tasteless” and this criticism sometimes ignores the fact that there is no set of values ​​or priorities within our social structure. We live in different mixed economies, with different needs, wants and aspirations; What is tasteless to one group may be satisfactory enough for another.


* Cultural Advertisement *

 

Introduction__


 Culture affects what we do. When advertising professionals don't understand this, things can go very wrong. When interacting between our indigenous cultures, cultures serve as a framework for sharing understanding. However, when interacting with different cultures, this sharing framework no longer applies, resulting in cross-cultural differences.




Since services and products are usually designed and marketed for a domestic audience, when the same product is then marketed to an international audience, domestic advertising promotion will in most cases become ineffective.


The essence of successful advertising is to tell people that the product is meant for them. By buying it, they will get some living, status, benefits or some financial benefits.


However, when an advertising campaign is taken abroad, the target audience usually has different values ​​and perceptions about what enhances the position or what is the benefit. As such, these differences undermine the original advertising campaign.


Thus it is criticized in favor of any cross-cultural advertising campaign that a deeper understanding of the target culture has been achieved. Let's examine a few examples of cross-cultural differences in advertising.


                          - Tanushri Dutta

Comments

Post a Comment

Popular posts from this blog

OSGOOD- SCHRAMM MODEL OF COMMUNICATION

Introduction- The Osgood-Schramm model of communication is a communication theory. It explains how we communicate with one another, mainly though speech, writing and discourse. It emphasizes four key principles: That communication is circular, not linear. The listener can both receive and send messages (in most instances). That communication is usually equal and reciprocal That there is a lot of interpretation involved when receiving a message That all communication requires three steps: encoding, decoding and interpreting a message. How does the Circular Model Work? The image above shows how the Osgood-Schramm model works. It involves circular communication between two people. Each person is both a sender and a receiver. They are therefore able to communicate to one another, rather than only in one direction. This circular feature of the model is very different from other liner models of the time like the Shannon-Weaver model or Lasswell’s model of communication. When critiquing linea...
Post a Comment
Read more

IRANIAN CINEMA

IRANIAN CINEMA Iran has given us one of the world’s great civilizations and a noble cinema too, many films of humanity and intelligence. Common themes include children, the role of women and- in the case of the most critically admired director Kiarostami in particular-, film-making itself and the boundary of illusion and reality. The Cinema of Iran or Cinema of Persia refers to the cinema and film industries in Iran which produce a variety of commercial films annually. Iranian art films have garnered international fame and now enjoy a global following. Iran has been lauded as one of the best exporters of cinema in the 1990s. Briefing the Past and Present Iranian cinema first came under international attention for its prerevolutionary art cinema known as the Iranian New Wave and more widely for its postrevolutionary cinematic movement called the New Iranian Cinema. However, Iran has had a longstanding history of cinema that began in 1900, with the introduction of film technology by the ...
Post a Comment
Read more

Diffusion of Innovation (DOI)

Diffusion of Innovation (DOI) is a theory popularized by American communication theorist and sociologist, Everett Rogers, in 1962 that aims to explain how, why, and the rate at which a product, service, or process spreads through a population or social system. In other words, the diffusion of innovation explains the rate at which new ideas and technology spread. The diffusion of innovation theory is used extensively by marketers to understand the rate at which consumers are likely to adopt a new product or service. Diffusion of innovation theory seeks to explain the adoption of new ideas and technologies. How and why they spread among people. And at what rate of speed. Background of diffusion of innovations theory The concept of cultural diffusion arose in the late 19th century. It was used in the fields of anthropology, geography, and sociology.  In the early 20th century, diffusion theory became popular in the field of rural sociology. Specifically in the midwestern United States...
Post a Comment
Read more