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Social and Cultural Aspects of Advertisement:

 Social and Cultural Aspects of Advertisement: 

The socio-economic aspect of advertising relates to the good and the bad, with reference to specific cultures at a particular time. It presents a set of ethical principles and values. Socio-economic advertising can shift to the right of the demand curve; The demand curve of an unethical firm can shift to the left.


* Social Advertisement * 


Introduction ___ 


It is the process of influencing human behavior on a large scale by using market policies for social gain instead of commercial gain. The ad operates in the community as part of the firm’s marketing efforts. That is why it follows social norms. The main areas of controversy surrounding society and advertising are that it can arise not only from the information content in the advertisement but also from the emphasis on the wrong place in the presentation.


Manipulation ___


Consumer freedom of choice is limited by the power of advertising because it can manipulate consumers to make decisions against their will or interest. These companies can use advanced and very scientific advertising techniques and thus create an idea on the customers.


“Most promotional messages are tasteless” and this criticism sometimes ignores the fact that there is no set of values ​​or priorities within our social structure. We live in different mixed economies, with different needs, wants and aspirations; What is tasteless to one group may be satisfactory enough for another.


* Cultural Advertisement *

 

Introduction__


 Culture affects what we do. When advertising professionals don't understand this, things can go very wrong. When interacting between our indigenous cultures, cultures serve as a framework for sharing understanding. However, when interacting with different cultures, this sharing framework no longer applies, resulting in cross-cultural differences.




Since services and products are usually designed and marketed for a domestic audience, when the same product is then marketed to an international audience, domestic advertising promotion will in most cases become ineffective.


The essence of successful advertising is to tell people that the product is meant for them. By buying it, they will get some living, status, benefits or some financial benefits.


However, when an advertising campaign is taken abroad, the target audience usually has different values ​​and perceptions about what enhances the position or what is the benefit. As such, these differences undermine the original advertising campaign.


Thus it is criticized in favor of any cross-cultural advertising campaign that a deeper understanding of the target culture has been achieved. Let's examine a few examples of cross-cultural differences in advertising.


                          - Tanushri Dutta

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