NEWCOMB'S ABX MODEL OF COMMUNICATION

This ABX model of communication was introduced by M.Newcomb in 1953. He gives different approaches to the communication process. The main purpose of this theory is to introduce the role of communication in a way of social relationship and to maintain social equilibrium or balance within the social system. It was the first model to consider the role of communication as a key factor in social relationship.

In this model "A", "B", and "X" has become signification or a replica of a social system as whole.

Newcomb added the essence of 'social environment ' / ("X") to the transmission process.

HERE- X= system of experience

The newcomb's model works in a triangular format or A-B-X system.

The relationship between A and B is like student and teacher, government and public or newspaper and readers. Sender and receiver may work in a same flow but the same time some factor like "X" may affect their flow of relationship."X" it may be third person ,issues, topic or policy.

This model assumes that a person (A) transmits information to another person (B) About something (X).

A and B communicate with each other with the help of "X" or system of experience they both share the experiences during communication but if one (A or B) is not satisfied with the shared experiences, then the social system will break and communication may failed.

EXAMPLE-

Teachers introduce a new policy to increase the college timing from 6 hours to 8 hours.

A= Teachers

B= Students

X=policy or issue.

If both students and teachers are satisfied with policy then the communication maintain its equilibrium status between them .Otherwise the flow of communication between "A" and "B" becomes trouble in the social system.If "A" or "B" is not ready to accept the policy then it will directly affect the social system and can't maintain the social equilibrium status.

- Suchismita Das

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