Skip to main content

NEWCOMB'S ABX MODEL OF COMMUNICATION


 This ABX model of communication was introduced by M.Newcomb in 1953. He gives different approaches to the communication process. The main purpose of this theory is to introduce  the role of communication  in a way of social relationship and to maintain social equilibrium or balance within the social system. It was the first model to consider the role of communication as a key factor in social relationship.


In this model "A", "B", and "X" has become signification or a replica of a social system as whole.

Newcomb added the essence of 'social environment ' / ("X") to the transmission process.

HERE- X= system of experience 











The newcomb's model works in a triangular format or A-B-X system.



The relationship between A and B is like student and teacher, government and public or newspaper and readers. Sender and receiver may work in a same flow but the same time some factor like "X" may affect their flow of relationship."X" it may be third person ,issues, topic or policy.


This model assumes that a person (A) transmits information to another person (B) About something (X).

A and B communicate with each other with the help of "X" or system of experience  they both share the experiences during communication but if one (A or B) is not satisfied with the shared experiences, then the social system will break and communication may failed. 


EXAMPLE-


Teachers introduce a new policy to increase the college timing from 6 hours to 8 hours.

A= Teachers

B= Students 

X=policy or issue.

If both students and teachers are satisfied with policy then the communication maintain its equilibrium status between them .Otherwise  the flow of communication  between "A" and "B" becomes trouble in the social system.If "A" or "B" is not ready to accept the policy then it will directly affect the social system and can't maintain the social equilibrium status.

                              - Suchismita Das

Comments

Popular posts from this blog

OSGOOD- SCHRAMM MODEL OF COMMUNICATION

Introduction- The Osgood-Schramm model of communication is a communication theory. It explains how we communicate with one another, mainly though speech, writing and discourse. It emphasizes four key principles: That communication is circular, not linear. The listener can both receive and send messages (in most instances). That communication is usually equal and reciprocal That there is a lot of interpretation involved when receiving a message That all communication requires three steps: encoding, decoding and interpreting a message. How does the Circular Model Work? The image above shows how the Osgood-Schramm model works. It involves circular communication between two people. Each person is both a sender and a receiver. They are therefore able to communicate to one another, rather than only in one direction. This circular feature of the model is very different from other liner models of the time like the Shannon-Weaver model or Lasswell’s model of communication. When critiquing linea...

IRANIAN CINEMA

IRANIAN CINEMA Iran has given us one of the world’s great civilizations and a noble cinema too, many films of humanity and intelligence. Common themes include children, the role of women and- in the case of the most critically admired director Kiarostami in particular-, film-making itself and the boundary of illusion and reality. The Cinema of Iran or Cinema of Persia refers to the cinema and film industries in Iran which produce a variety of commercial films annually. Iranian art films have garnered international fame and now enjoy a global following. Iran has been lauded as one of the best exporters of cinema in the 1990s. Briefing the Past and Present Iranian cinema first came under international attention for its prerevolutionary art cinema known as the Iranian New Wave and more widely for its postrevolutionary cinematic movement called the New Iranian Cinema. However, Iran has had a longstanding history of cinema that began in 1900, with the introduction of film technology by the ...

Diffusion of Innovation (DOI)

Diffusion of Innovation (DOI) is a theory popularized by American communication theorist and sociologist, Everett Rogers, in 1962 that aims to explain how, why, and the rate at which a product, service, or process spreads through a population or social system. In other words, the diffusion of innovation explains the rate at which new ideas and technology spread. The diffusion of innovation theory is used extensively by marketers to understand the rate at which consumers are likely to adopt a new product or service. Diffusion of innovation theory seeks to explain the adoption of new ideas and technologies. How and why they spread among people. And at what rate of speed. Background of diffusion of innovations theory The concept of cultural diffusion arose in the late 19th century. It was used in the fields of anthropology, geography, and sociology.  In the early 20th century, diffusion theory became popular in the field of rural sociology. Specifically in the midwestern United States...