Skip to main content

CLIENT- AGENCY RELATIONSHIP

 






.Positive agency - client relationships are the key to business success for both parties. The agency - client relationship should be a partnership.  That means clients should see the agency as an extension of their marketing team. Collaboration and teamwork are important. 


A. UNDER PROMISE AND OVER DELIVER-


Clients all too often find that their agency promises the world in terms of results and time lives just to secure their business, but in reality, they just can't keep their promises. 



Make sure you're realistic about what you can achieve. If you can pull off a project a week ahead of the deadline,your client will be delighted. On the other hand,if you deliver a week late,you're risking in losing their business. 


B.SET CLEAR GOALS AND MEASURE THE SUCCESS OF  EVERY CAMPAIGN-


Your clients may not necessarily set measurable goals for each project they choose to work with you on but that doesn't mean you shouldn't. Doing good measurement to clear goals of a project always claims a good PR agency.


C.COMMUNICATE REGULARLY AND EFFECTIVELY-


It's important for your clients to be kept in the loop of what's going on with their campaigns. This way, they are actively involved in the process and have the opportunity to ask questions and request changes. 

The way they can communicate with each other includes-


1. Answering emails within a set time.

2. Having scheduled weekly phone calls to discuss projects.

3. Setting up regular review meetings. 

4. Sending reports and results of campaigns on a monthly basis.



D. SHOW APPRECIATION OF ALL YOUR CLIENTS-


As an agency,  when your attention and resources are being pulled in many different directions at once, it can be difficult to demonstrate to all your clients just how valuable they are! This can easily happen  for long - term clients, it's also common to spend more time on needy clients or those who are running campaigns with you  that aren't going so well.


E. WORK TOGETHER IN PARTNERSHIP-


 Encourage your clients to see your agency as an extension of their own business, not just as another  service provider. 


The key to building great relationships and achieving great results is to work together  as partners to achieve a common goal. Make sure you take the time to listen to your clients and deliver what they truly need.


Keep your clients informed and involved with your processes so they can better understand how each member of your team can work together.











                       - Suchismita Das

Comments

Post a Comment

Popular posts from this blog

Media Conglomeration

Media Conglomeration : Media Conglomeration can be described as the process of creating a conglomerate. Conglomerate stands for the process of acquiring the subsidiaries by a big parent company. This conglomeration often results in a new company that is a large multi-industry, multinational company. A conglomerate is a large company composed of a number of smaller companies engaged in generally unrelated businesses. A company is allowed to diversify its revenue structure or stream and can reduce the market risk in case of Conglomeration. Often, conglomeration refers to a time phase when many conglomerates are formed simultaneously. A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. According to the magazine Nation, "Media conglomerates strive for policies that facilitate their control of the markets around the worl
Post a Comment
Read more

Four Theories Of Public Relation

 Four Theories Of Public Relation: Theory can be interpreted as a collection of certain assumptions that will explain how a process is working. Theories are used to build predictions about the effects of those processes. Theories are not some sort of unbending rules but rather they are nearly some guides. The importance of the public relation theories is to give an understanding to public relations practitioners about how and what make Public Relations work. As an example, an engineer needs a theoretical knowledge of Physics for him to be able to build a bridge that will not collapse. What is Public Relations? Public relation is a management function that involves monitoring and evaluating public attitudes and maintaining mental relations and understanding between an organization and its public. Public could include shareholders government consumers implies and the media. Public relation is a strategic communication process that can build a mutually beneficial relationship between in t
Post a Comment
Read more

Spiral silence

 Spiral silence Spiral of silence, in the study of human communication and public opinion, the theory that people’s willingness to express their opinions on controversial public issues is affected by their largely unconscious perception of those opinions as being either popular or unpopular. Specifically, the perception that one’s opinion is unpopular tends to inhibit or discourage one’s expression of it, while the perception that it is popular tends to have the opposite effect. Developed by German survey and communication researcher Elisabeth Noelle-Neumann in the 1960s and ’70s, the spiral of silence theory more broadly attempts to describe collective opinion formation and societal decision making regarding issues that are controversial or morally loaded. Theory: The one view dominated the public scene and others disappeared from the public awareness as it adherents became silent. In other words, the people fear of separation or isolation those around them, they tend to keep their at
Post a Comment
Read more