Diffusion of Innovation (DOI) is a theory popularized by American communication theorist and sociologist, Everett Rogers, in 1962 that aims to explain how, why, and the rate at which a product, service, or process spreads through a population or social system. In other words, the diffusion of innovation explains the rate at which new ideas and technology spread. The diffusion of innovation theory is used extensively by marketers to understand the rate at which consumers are likely to adopt a new product or service. Diffusion of innovation theory seeks to explain the adoption of new ideas and technologies. How and why they spread among people. And at what rate of speed. Background of diffusion of innovations theory The concept of cultural diffusion arose in the late 19th century. It was used in the fields of anthropology, geography, and sociology. In the early 20th century, diffusion theory became popular in the field of rural sociology. Specifically in the midwestern United States. It
IRANIAN CINEMA Iran has given us one of the world’s great civilizations and a noble cinema too, many films of humanity and intelligence. Common themes include children, the role of women and- in the case of the most critically admired director Kiarostami in particular-, film-making itself and the boundary of illusion and reality. The Cinema of Iran or Cinema of Persia refers to the cinema and film industries in Iran which produce a variety of commercial films annually. Iranian art films have garnered international fame and now enjoy a global following. Iran has been lauded as one of the best exporters of cinema in the 1990s. Briefing the Past and Present Iranian cinema first came under international attention for its prerevolutionary art cinema known as the Iranian New Wave and more widely for its postrevolutionary cinematic movement called the New Iranian Cinema. However, Iran has had a longstanding history of cinema that began in 1900, with the introduction of film technology by the