JOURNALISM AND MASS COMMUNICATION

Diffusion of Innovation (DOI) is a theory popularized by American communication theorist and sociologist, Everett Rogers, in 1962 that aims to explain how, why, and the rate at which a product, service, or process spreads through a population or social system. In other words, the diffusion of innovation explains the rate at which new ideas and technology spread. The diffusion of innovation theory is used extensively by marketers to understand the rate at which consumers are likely to adopt a new product or service. Diffusion of innovation theory seeks to explain the adoption of new ideas and technologies. How and why they spread among people. And at what rate of speed. Background of diffusion of innovations theory The concept of cultural diffusion arose in the late 19th century. It was used in the fields of anthropology, geography, and sociology.  In the early 20th century, diffusion theory became popular in the field of rural sociology. Specifically in the midwestern United States. It

IRANIAN CINEMA Iran has given us one of the world’s great civilizations and a noble cinema too, many films of humanity and intelligence. Common themes include children, the role of women and- in the case of the most critically admired director Kiarostami in particular-, film-making itself and the boundary of illusion and reality. The Cinema of Iran or Cinema of Persia refers to the cinema and film industries in Iran which produce a variety of commercial films annually. Iranian art films have garnered international fame and now enjoy a global following. Iran has been lauded as one of the best exporters of cinema in the 1990s. Briefing the Past and Present Iranian cinema first came under international attention for its prerevolutionary art cinema known as the Iranian New Wave and more widely for its postrevolutionary cinematic movement called the New Iranian Cinema. However, Iran has had a longstanding history of cinema that began in 1900, with the introduction of film technology by the

Media Conglomeration : Media Conglomeration can be described as the process of creating a conglomerate. Conglomerate stands for the process of acquiring the subsidiaries by a big parent company. This conglomeration often results in a new company that is a large multi-industry, multinational company. A conglomerate is a large company composed of a number of smaller companies engaged in generally unrelated businesses. A company is allowed to diversify its revenue structure or stream and can reduce the market risk in case of Conglomeration. Often, conglomeration refers to a time phase when many conglomerates are formed simultaneously. A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. According to the magazine Nation, "Media conglomerates strive for policies that facilitate their control of the markets around the worl

 Spiral silence Spiral of silence, in the study of human communication and public opinion, the theory that people’s willingness to express their opinions on controversial public issues is affected by their largely unconscious perception of those opinions as being either popular or unpopular. Specifically, the perception that one’s opinion is unpopular tends to inhibit or discourage one’s expression of it, while the perception that it is popular tends to have the opposite effect. Developed by German survey and communication researcher Elisabeth Noelle-Neumann in the 1960s and ’70s, the spiral of silence theory more broadly attempts to describe collective opinion formation and societal decision making regarding issues that are controversial or morally loaded. Theory: The one view dominated the public scene and others disappeared from the public awareness as it adherents became silent. In other words, the people fear of separation or isolation those around them, they tend to keep their at

Gatekeeping  Gatekeeping is the information managing process by media for selecting information to be broadcasted in media on the basis of the type of information, content, nature of information, type of event, etc. Billions of events occur in the world each day, but only a few of them become news. The process through which this occurs is referred to as gatekeeping. Gatekeeping theory is the nexus between two inarguable facts: events occur everywhere all of the time and the news media cannot cover all of them. And so, when an event occurs, someone has to decide whether and how to pass the information to another person, such as a friend, an official, or even a journalist. Many decisions are made between the occurrence of an event and its transmission as news: decision points are referred to as gates and decision makers as gatekeepers. The decision-making process is the core of gatekeeping. It is possible for anyone to be a gatekeeper—anyone who has information about the event and decide